According to the researches, Turkey is behind other countries about recycling. So I aimed to change this situation with early education and made designs under the name of ‘Recycle for Kids’ campaign. The campaign aims to teach children how to recycle and gain them a recycling habit. Campaign appeals to children of age 4-6 and those going to kindergarten in Turkey.
The main theme of the campaign is 'Recycling Heroes', which is my design. For the campaign, storybook, poster series, website with games and activities, and trash bins for kindergartens were designed with this theme. With this campaign, children will experience recycling and learn it with activities and visual contents in the kindergartens.