Inspired by BMW's brand identity and design language, the S4 is an electric bike that aims to convey brand perception to the user. It offers a new driving experience for user. It is environmentally friendly with its hybrid electric motor , fully connected to new technologies, and it has a futuristic and modern design. The name of the BMW S4 e-bike comes from being sustainable, speedy, sporty and sumptuous. S4 is synchronized to mobile application. With the mobile app that can be used before, during and after driving, users can access their health data, instant status information, navigation etc.
Design Management Expertise / Coordinator: Asst. Prof. Dr. A.Can Özcan
